ICI was founded in 1990 by Robert and Diane Wolf along with Steve and Anita Lutz. Robert’s background is in the operations side of the aftermarket, while Steve had focused on sales and marketing end. Robert and Diane have over 34 years of experience in the automotive aftermarket. ICI was the leading supplier of stainless steel trim products in the USA and in 1995 developed the first stainless steel polished side step bar along with several other trim lines as a compliment. In 2013 and after 23 years, Robert and Diane Wolf bought out their long-time partners recognizing that the once relevant and profitable lines sold were nearing the end of their life cycle. ICI began to reinvent itself in the form of a new branding campaign and product line under the MAGNUM brand. The first goal was to develop and expand its engineering side of the business to create new product.
First to the market Innovations: 1st Stainless Steel Rocker Panels – 1st Form Fit Stainless and Tread Bright Bed Caps – 1st Form Fit Tailgate Protectors – 1st Truck Fender Trim - 1st Mirror Polished Stainless 3” Steel Round Step Bar – 1st Non-Saddle Step Pad for Step Bars - 1st Stainless Steel Polished end cap for 4” and 5” Oval Steps – 1st Aftermarket Bumpers with Factory Sensor Housings. These are some of the reasons ICI and its principles have stayed relevant in the automotive aftermarket for over 34 years!